Brand Identity Design Process
Are you interested in creating a branding identity for your business and designing a logo that matches your vision? You’re in the right place. Logo and brand design is our favourite service and one of our expertise.
We’ve got you covered! We will create a bespoke design that is thoughtfully crafted especially for you.
Our Brand Identity Design Process
We start by sending you a branding questionnaire to get all the gritty details about you and your business, then you will share a Pinterest Board with us on logo styles that take your fancy.
Once all the paperwork is complete – you’ve paid the 50% deposit, filled in our questionnaire and finalised your Pinterest board – we tee up a meet and greet it can be on the phone or in person. For our overseas or interstate friends, this initial meeting is usually done via Zoom.
01 | Moodboard
Firstly we’ll put together a moodboard to establish the visual direction of your brand. This will be a mix of both design-focused and distinctive images. The moodboard will set the tone for your brand moving forward and will give you a good idea of the kind of art direction you can expect to receive as the project unfolds.
We will include some key words, suggested colour palette and an overview for the direction of your branding going forward. We will refer back to these boards and rationale throughout the process. Once you’re happy about every image on your moodboard, we will move on to your logo concepts.
All these elements will be presented in a brief branding document, which is yours to keep.
02 | Logo
Now we have set the tone with your moodboard, it’s time for us to create 2-4 logo concepts for you to choose from.
Once we present you the logo concepts, you will get up to 2 rounds of revisions. This allows us to finesse your preferred logo. You don’t generally need to use all two rounds, but the option is there if you need it.
All logos will be presented in black and white and include some mockups, allowing you to see the potential use of your future logo in the real world.
After your logo has been finalised, we will send you all the logo files via Dropbox so you can start implementing them across all your platforms.
03 | Style Guide
A Style Guide is a document that outlines all the finer details of your branding and how to implement them with consistency across all of your marketing touch points.
Our Style Guides include guidelines on how to best use your logo, a suite of fonts (for both print and digital use), colour palettes, suggested logo usage, image direction and any other graphic rules that we suggest for your brand.
This is a fantastic resource that will really help you to seamlessly implement your new logo and branding assets across all aspects of your business. A style guide will create cohesion, direction and clarity for all marketing decisions for your brand. Your style guide will help the creation and upkeep of your website, look and voice of your social media accounts and much more for your brand.
You can take your brand to the next level and let us create website for you that perfectly matches for your brand by applying all your recently updated branding guidelines. If this is what you are looking for, check out our website design service.
The size and complexity of your style guide will depend on how much design work we execute for you but will generally comprise 15+ pages.
